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Mood Boards? YESSSSS-we love them, and here's why...


There isn’t a single interior designer who hasn’t struggled with communicating his design ideas to clients. Since using telepathy is still an issue for the most of us, we have to find the most efficient way to share our vision with peers and avoid spending too much time going in the wrong direction. Where words fail miserably, mood boards strive, and using them at early stages of a project can help win pitches and get you on the same page with the client.

Mood boards are the perfect jumping off point for any design project. Creating mood boards allows you to collect thoughts, ideas, color schemes and moods in one place and define a coherent design concept without risk of losing sight of the bigger picture.


1. Step by Step Design Process

Instead of spending endless hours on creating the impeccable look and then facing the anticipation of feedback that might thorn the entire design apart and send you back to the drawing board, creating a simple mood board that represents your initial idea and asking for the client’s input could be the simple solution.


2. Building a Relationship with the Client

Design taste is a matter of personal preferences, and as such, it can be highly subjective. When pulling together a concept for someone’s home, you need to be sure your vision matches the owner’s. Mood boards empower clients to get involved in all stages of the process and lower the risk of disagreements later on, while at the same time encouraging team-building. Clients know their ideas are being heard and understand the logic behind the designer’s decisions.


3. Visualize the Ideas

By spending just a few hours on a detailed mood board that mixes yours and your client’s thoughts together, you will be able to see your objectives and ultimately the final design. The prompt feedback from the client will give you a chance to fine-tune the concept while in its roots.


4. You Don’t Need to Play Safe

Limiting yourself to just one concept is not what a true artist would do. You should create something safe you are sure the client would like, but is like good enough for you? With mood boards, you can quickly pull together a few alternatives to the original idea and showcase your range of creativity.


5. From Concept to Creation

Final stages of projects involves coming up with a perfect shopping list, and this can be a daunting task, but with a little help of mood boards, anyone can do it in no time.






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